Our Staff

Northwest is blessed to have a friendly and knowledgable staff to help with our customers needs.  Take a minute to meet our ownership and staff.

Russell Fricke- Owner

Russell is an owner of Northwest Industrial Machine and is the our "do everything" guy. Russell has a vast knowledge of equipment, new and used, and can answer just about any question you may have.  If you are looking for a piece of used equipment, looking to trade in your tractor for a new one, or just have a clean piece of used equipment that you are looking to sell, Russell is the man you want to talk with.  Russell is family and community centered and an all around good guy.

Matt Moser - Owner

Matt is an owner of Northwest Industrial Machine and has been an independent business owner for over 20 years and supervises general operations. Matt owns a small farm and raises cattle.  He has a solid understanding of agricultural operations and construction equipment.  Sales or management, Matt can do it all.


Chris does a little bit of everything for Northwest Industrial Machine including handling the financing for our customer's purchases, social media, and advertising organization. In addition you will find Chris answering phones, finding parts and selling equipment.  In his free time Chris plays drums in one of Boise's most popular cover band, The Big Wow.  


Joe works the phones and the counter. Joe is most likely the first person you will talk with if you call or walk in the door. With an amazing focus on customer service he uses his vast knowledge to help our customers find what they are looking for. Joe is a dedicated father and a great individual.


Jennifer heads our internet marketing for parts and has done an amazing job helping us make more parts available to customers around the globe.  In addition to helping with the sales platform, Jennifer has been instrumental in the endless chore of listing all of our inventory. She is a great mother of two daughters and a great compliment to our staff here at Northwest Industrial Machine. 


Nick is our lead mechanic and runs the shop operation covering warranty and repairs. Nick has an amazing ability to understand the mechanical operations of our machinery and is willing to tackle the most difficult problems we put on his list. If are having a mechanical Nick can solve it.  He is really that good.


Darwin has worked the longest here as he was working long before the business was purchased by Northwest Industrial Supply.  If you are looking for a part, Darwin is most likely to know where it would be on site because he may have put it there. Darwin's history in the industry makes him a VIP in our business.


Eleanor manages our accounting department and keeps us all in order.  Eleanor's many years of accounting experience are greatly appreciated and make her an important part of Northwest Industrial Machine.

Duane, Cheyanne, Josie, and Miguel

Duane, Miguel, Cheyanne, and Josie make up our remaining staff.  These folks make it all happen.  Their days are filled with everything from shipping, listing, parts collection, and assisting whenever and wherever needed.  We couldn't do it without them and everything they do for Northwest Industrial Machine. They are the best!